Spanning influence, social, community, and content creation, I have partnered with household brands across CPG, beauty, food and tech. I bring a 360° perspective to influencer marketing, leveraging in-house experience collaborating with retail, e-commerce, shopper, and PR teams to deliver campaigns that are strategically aligned, creatively compelling, and fully cohesive driving measurable business impact. I have delivered results on budgets of any scale, balancing strong creative judgment with data-driven insights to craft campaigns that resonate with target audiences and drive measurable engagement.

I am currently a manager on the Influence and Social team at Suave Brands Company, where I cultivate creator partnerships, develop influencer strategies, and execute programs across brands, including ChapStick and Suave. My role involves driving annual budget strategy and managing the full creator ecosystem, from selection and brief development through content approvals, to deliver cohesive storytelling and national reach.