I’m a digital marketer with a focus on content creation and social media marketing. Currently based in New York, I’ve had incredible opportunities to work with clients around the globe. I write on literature, food and drink, travel, the arts, urban life, people, career, and other stuff.
My professional experience includes multiple roles handling content writing, copywriting, content marketing, branding, and social media in the field of media, travel, and technology, spread over 8 years.
As a Social Media Content Lead at Licious (CPG), a frozen meat-selling brand, I designed and executed a successful campaign that led to a 7% increase in product sales on the launch day. This campaign, ‘You Could Be The Next Brand Ambassador,’ was nominated as one of the best product launch campaigns in 2018 by Social Samosa, India. In my three-month term with the brand, the social media community grew by 15% across channels (Facebook + Instagram) owing to campaigns like #MadeWithLicious & #TheRightForTheLeftHanded.
My association with the Global Brand, Xiaomi Technologies, involved coordinating and working with teams internationally- writing content and driving Mi TV marketing campaigns to increase site traffic. This multicultural experience helped me adapt a sense of willingness and capacity to understand and integrate competing perspectives into existing ideas.
Writing travel for HolidayIQ, a leisure and travel brand, my role was a mix (75%/25%) of brand content creation and curation for the audience.
Reporting to the Brand Director, my role as a Content Strategist with Paperboy Online Private Ltd (media, news aggregator) entailed me to be responsible for everything content. This included conceptualizing, writing, scheduling, and publishing compelling marketing content to drive app downloads and grow the online community.
If you peered into my brain, you’d find a list of tasks. ‘Prioritize’ is my mantra. As a volunteer for the American Marketing Association, New York Chapter, I serve on the Executive and Networking programs, creating copies for post-event blogs, social media, and email marketing.
creative & detail-oriented team player self-starter blogging community-building branding social media writing story telling
social media analytics campaign strategy SEO writing
Jan 2020 - May 2020
Content Specialist at Agape
● Developed a robust brand voice & tone guide, with messaging touchpoints, for social media. Also, performed competitive, consumer, and culture analysis to keep strategies rooted.
● Created social media schedules/calendars and post content on a regular basis.
● Analyzed performance of organic pages and craft reporting strategy, developing monthly reports.
● Developed campaign strategies to increase engagement across social channels, especially Instagram. Participated in social listening using third-party tools.
● Designed and created direct email marketing campaigns. Cultivated relationships with subscribers through highly personalized email campaigns and engaging content.
● Wrote long-form documents and press releases for new collection launches.
Tools Used: BuzzSumo, Hootsuite, Semrush
Content Specialist at Xiaomi Technologies - MI TV
Responsible for increasing visibility of Patchwall(Mi TV's AI-based recommendation engine). Worked with content partners (HOOQ, Zee5, Hungama Play, EROS NOW, Sony, Alt Balaji) to drive marketing campaigns and promotions on Social Media to amplify content visibility PatchWall. Written blogs on new content/feature releases. Provide copy for email marketing campaigns. Work with teams across Xiaomi India and China(UX design team, product team) to create user-focused content. Used Power Bi reports to inform the approach, content decisions, and measure results.
● Achieved a 15 percent increase in site traffic for two consecutive quarters. (Mi TV was recognized as the No.1 SMART TV Brand for 5 consecutive quarters.)
Tools Used: WordPress, Survey Monkey, Google Analytics, Power Bi
Conent Lead at Licious
Joined the Licious team to help the business get the most out of its social presence. Created exclusive content calendars for existing and new markets.
I designed and executed a successful campaign that led to a 7% increase in product sales on the launch day. This campaign, ‘You Could Be The Next Brand Ambassador,’ was nominated as one of the best product launch campaigns in 2018 by Social Samosa, India. In my three-month term with the brand, the social media community grew by 15% across channels (Facebook + Instagram) owing to campaigns like #MadeWithLicious & #TheRightForTheLeftHanded.
Created, posted, and moderated two discussion pieces every week on the food group (The Food Advisor) to increase brand awareness and acquire new customers.
Worked on Google Analytics to monitor social media performance and determine campaign effectiveness, Coordinated product photography, and provided the copy for product description on web/mobile.
Supported the PR team with feature copies.
Tools Used: WordPress, Google Analytics.
Content Strategist at Paperboy Online Pvt Ltd
Responsible for all things content, branding, and social.
Devised communication strategies and drafted press releases, execution calendars, feature articles. Planned and executed social media campaigns and activation, offline and online.
Analyzed user behavior through Google Analytics and took effective action to maximize their digital presence through strong content on the website and SM channels.
Shaped narratives and created content tailored to target audiences (B2B.B2C)
Wrote SEO-rich copy for website landing pages associated with email marketing campaigns.
Tools Used: Survey Monkey, Adobe Experience Manager, Mailchimp, Google Analytics.
Senior Writer at HolidayIQ
Joined the team as a junior writer. Was promoted as a Senior Content Writer due to demonstrated abilities during a management crisis. Launched the blogging platform, led social media copywriting, interviewed travelers for press releases, and created email marketing copies for travel events.
Content Writer at Zoffio
Assisted in creating content for the E-commerce website which included writing blogs, product descriptions, slugs for social media (Facebook) and updating content calendars.
Quality Control at Prime Focus Technologies
Write and QC subtitles for various clients. Clients – Warner Bros., Star, HBO, Sony, VIACOM, etc
Times Of India - Intern
Graduated with major in ENGLISH, HISTORY & SOCIOLOGY
New York University Of Professional Studies
Social Media and Data Analytics.