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Marketing Insights

Post-Event Recap

Topical

Real People, Real Stories - Human Interest Stories

CPG

Case Study

'Licious Brand Ambassador'

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PIECES OF CONTENT CREATED: 45

Unique CTR: 1.9%

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The Challenge:

• Strategize and launch a campaign for Licious’s new ready-to-cook product, Chicken 65(marinated meat), positioning it to be a kitchen must-have owing to the easiness of cooking without effort. 

• The goal was to increase customer engagement to increase awareness of the new line of marinade. Also, to reach a quarter-end sales goal.

INTERVIEWS