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Real People, Real Stories - Human Interest Stories
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CPG
Case Study

'Licious Brand Ambassador'
PIECES OF CONTENT CREATED: 45
Unique CTR: 1.9%
The Challenge:
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Strategize and launch a campaign for Licious’s new ready-to-cook product, Chicken 65(marinated meat), positioning it to be a kitchen must-have owing to the easiness of cooking without effort.
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The goal was to increase customer engagement to increase awareness of the new line of marinade. Also, to reach a quarter-end sales goal.






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