Strategy: To shift perception of Suave Body Wash by capturing authentic, real-world reactions in a blind scent test, showing that our affordable product smells just as good or even better  than a premium, high-end competitor. Especially in today’s economy, where value matters more than ever, this campaign proves that luxury doesn’t have to mean expensive — Suave delivers standout quality without the premium price tag.​

Execution: Our Macro creators stops random people on the street to smell two unlabeled body washes and share which feels more luxurious. The results are in- Suave wins clear.

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1 Creator

1 Post Across 3 Platforms

38K​ Engagement​

5M Impressions​

109.2K Clicks​ to Walmart

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Watch Now:

@areyouokayshow

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