Ask: Drive awareness of its bottom shelf placement at Walmart. While this positioning might suggest otherwise, Suave offers an affordable, high- performance option to help men "Level Up." ​

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Strategy: Creators to conduct an in-store activation at Walmart, guiding viewers through interactive walkthroughs to locate Suave Men's antiperspirant products on the bottom shelf of the deodorant aisle. ​

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Execution: 3 Mid-tier who embodied Suave's "Level Up" messaging while authentically connecting with our target demographic of value-conscious Men.​

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Influencer Brief: You can find their NEW antiperspirants located on the bottom shelf of the deodorant aisle in WalMart. However, don't let shelf placement fool you. These hard-working antiperspirants are designed with one purpose: to keep you dry, fresh, and confident all day long. Through collaborations with creators, we want to highlight that while it’s product placement on the shelves may put it at the bottom, it’s a TOP contender for exceptional protection when you need it most.

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6 Posts

3 Creators

6K Engagement​

4.6M​ Impressions​

185.6K Clicks​ to Walmart

Watch Now: ​

‍@noah_erb

@_isaiahreid_

@ivanbhall

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