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  • Writer's pictureMegha Goyel

AEROGARDEN

Updated: Mar 31


The Ask AeroGarden sought to generate brand awareness during the holiday season and improve retail sales velocity (direct consumers to specific retail locations). They also required new and engaging content that could be repurposed in digital advertisements during the busy holiday shopping months.


The Approach I partnered with foodie and mommy influencers to create fun and exciting posts on Instagram and Facebook. These tastemakers were each tasked with providing videos and images to show how their AeroGardens were growing over a 6 week period. Each influencer also provided retail store location information to their followers. A variety of the content was repurposed in a successful digital advertising campaign with ads set up on Meta that are only served to users in those areas where your product is carried.

12

INFLUENCERS

>1M

IMPRESSIONS

3%

ER

65+ PIECES OF CONTENT


Rather than putting influencer budget into macro-influencers, the approach diversified reach by splitting the budget among multiple micro-influencers. When executing, we leveraged influencers to post videos promoting the brand, the retail location/ where it's carried, providing social proof, increasing purchase intent through FOMO, and ultimately driving traffic to those stores with clear CTA and limited-time incentives for making an in-person purchase.







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